Search Engine Marketing
Direct New Customers to Your Site
Search Engine Marketing (SEM) encompasses the full range of search engine marketing tools that drive viewers to your website. SEM includes advertising directly on search engine sites — with Pay-Per-Click-ads and by optimizing your website to achieve high page ranking. It also includes offsite strategies such as linking other sites to yours to send qualified traffic your way. Research shows that you can substantially increase your ROI by using the following combination of SEM strategies.
- Analyze your site —and your competitors’ sites—to rise to the top in search engine page rankings and visibility.
- Select relevant keywords to expand your customer base and target your market.
- Optimize Your Site to improve your importance on search engines and reach a wider audience.
- Link your site to others, creating a free network to recruit new viewers.
- Write content that is organized, fresh and dynamic.
- Manage your Pay Per Click (PPC) campaign to save time, save money and reach thousands of qualified new customers.
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