Rich media is a more sophisticated form of simple banner advertising. Banners convey an advertising message with text, graphics, and basic animations. Rich-media ads use HTML-enhanced banners, enhanced animations, audio, and video, as well as greater interactivity. Floating ads designed with Macromedia Flash insure that virtually any effect can be achieved.
Compared to conventional .gif banner ads, rich media ads:
- More effectively attract and engage the prospects
- Generate significantly higher click-through rates and customer acquisition ratios
- Produce a dramatic impact on brand awareness and favorability
MedBanner's ad serving technology allows for centralized delivery and tracking of all variations of rich media ads: flash, floating, HTML forms, image maps and more.
We work with your creative team to formulate the correct mix to generate maximum response rates, customer acquisition ratios, and brand awareness lift.