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PPC Packages



Beginner PPC Package

  • Basic keyword research
  • Setup of Google AdWords account
  • Setup of 1 search traffic campaign
  • Select up to 50 pay per click search traffic targeted keywords
  • Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc.
  • Setup of proper conversion tracking
  • 3 ad variation templates
  • Scheduling of appropriate weekly & monthly reports
  • Limited email customer support during first two weeks
  • One bid optimization
$499Only $449 if combined with Beginner SEO Package
Intermediate PPC Package

  • Basic keyword research
  • Setup of Google AdWords account
  • Up to 3 search or content targeted campaigns
  • Select up to 150 pay per click keywords
  • Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc.
  • Setup of proper conversion tracking
  • 3 ad variation templates per campaign
  • Scheduling of appropriate weekly & monthly reports
  • Four bid optimizations (one optimization per week)
  • Keyword optimization at the end of four week period
  • Ad text optimization at the end of four week period
  • Unlimited email customer support during first four weeks
$799Only $699 if combined with Intermediate SEO Package
Advanced PPC Package

  • Detailed keyword research
  • Setup of Google AdWords account
  • Up to 5 search, content or site targeted campaigns
  • Select up to 500 pay per click keywords
  • Setup of all appropriate account settings such as budgets, geo-targeting, language targeting, etc.
  • Setup of proper conversion tracking
  • 3 ad variation templates per campaign
  • Scheduling of appropriate weekly & monthly reports
  • Four bid optimizations (one optimization per week)
  • Keyword optimization at the end of four week period
  • Ad text optimization at the end of four week period
  • Placement optimization at the end of four week period
  • Unlimited email and phone customer support during first four weeks
$1,499Only $1,349 if combined with Advanced SEO Package
Select your package and start making sales


Frequently Asked Questions

Q. What is PPC and how will I benefit from it?
A. Pay Per Click is an advertising model used on search engines and content sites which allows advertisers to pay only when a visitor clicks on you ad. The benefit to the advertiser is paying only for visitors that have expressed interest in your product / service and came to your site, rather than paying for impressions of your banners that may or may not result in visitors to your site. To learn more about PPC please visit our Pay Per Click Management page. back to top...

Q. I’m already doing SEO… do I also need PPC?
A. Yes, you do. PPC and SEO complement each other. With SEO you can optimize only a few most important keywords and search engines constantly make adjustments to their algorithms. You cannot be sure that you’ll always be there in the search results when your potential clients are searching for you. That’s where PPC comes in. It practically guarantees that you’ll be there at all times, you’ll be there for any keyword variation your potential clients may use and you only pay when a visitor clicks on your ad and comes to your site. back to top...

Q. I’m a member of MedBanner Exchange… do I also need PPC?
A. Yes, you do. With our MedBanner Exchange program you gain some visibility for free. However, it is limited to being shown only on our exchange network and it’s “Push” advertising. In other words, with banner ads you are showing up in front of people that may potentially be interested in your product or service, while with PPC (as well as SEO) your ads are displayed in front of people that are expressly looking for your product/service right now. back to top...

Q. I’m currently running ads on your MedBanner Network… do I also need PPC?
A. Yes, you do. With MedBanner Advertising Network ads you are showing up in front of people that may potentially be interested in your product or service, while with PPC (as well as SEO) your ads are displayed in front of people that are expressly looking for your product/service right now. back to top...

Q. Are there any ongoing fees after the initial PPC setup?
A. There are no ongoing fees with our packages. For clients with monthly ad budgets of $1,500 or more, we do recommend professional PPC Account Management. MedBanner offers such services for a monthly fee of 10% of your ad budget or a minimum of $250/month. All our staff are trained and experienced PPC managers holding Google AdWards Professional and Yahoo Ambassador certifications. We’ve been managing PPC accounts for as long as PPC programs existed and have gone through the learning curve and done all the beginner mistakes long time ago. We are certain that we’ll be able to save you more money than our monthly management fee. back to top...

Q. How long does PPC setup takes?
A. We will do keyword research and setup your PPC account within 5 business days of receiving all necessary information from you. back to top...

Q. How soon will I see results from my PPC campaigns?
A. You will start receiving relevant traffic to your site as soon as we launch your PPC campaigns. back to top...

Q. Will my site show up on the first page of search results with PPC ads?
A. Yes, with sufficient bids and budgets your ads will always show up on the first page off relevant search results. back to top...

Q. How much input will you need from me to run PPC ads?
A. First we’ll need general information on your goals and expectations from your PPC campaigns. During the setup process we will need your approval of keyword list, ad variations and account structure we’ll develop for you. We’ll also provide you with HTML tags for conversion tracking that you’ll need to place on appropriate pages. back to top...

Q. Will I be able to select the keywords for PPC?
A. Yes. You can send us a list of keywords you would like to show up for or we can send you proposed list for your consideration. In any case, you select all keywords for your PPC campaigns. back to top...

Q. How many keywords can I bid on?
A. Google and Yahoo allow you to have up to 50,000 keywords per account. With our packages, we will develop anywhere between 50 and 500 keywords depending on the package you select and your specific needs. If your budget exceeds $2,000 per month, we recommend you to contact us for a custom quote instead of selecting one of our packages. back to top...

Q. Should I bid on broader more generic keywords or longer more specific keywords?
A. Depending on your product / service you may want to do one or the other. Here is what you need to keep in mind as you select your keywords: Broader, more generic keywords are generally more competitive, therefore it will cost more per click. The payoff is greater in terms of much more traffic, however a lower percentage of that traffic may be your potential customers as the keyword term is broad. Longer, more specific keywords will narrow it down to your direct competition only, most likely it will require a smaller bid. The tradeoff though is much less traffic, but a larger percentage of that lower traffic are your potential customers. If your budget permits, we recommend testing both to see where you can achieve better bottom line results. back to top...

Q. Will you be editing my HTML coding for PPC purposes?
A. No. However, we will send you conversion tracking tags with proper placement instructions. You will need to implement these tags on your own. back to top...

Q. Will you be redesigning my site for PPC purposes?
A. No. If we feel that current site structure is not optimal for PPC, we will let you know (without charging you) and give you a general direction on how to proceed. After you complete your redesign or creation of new pages, we will gladly setup your PPC account. back to top...

Q. What are the payment terms?
A. All our PPC Packages require a full upfront payment. back to top...

Q. What kind of payments do you accept?
A. We accept checks, credit cards and wire transfers. You are responsible for any transfer fees charged by your bank. back to top...

Q. Are there any other fees/expenses I should be aware of?
A. One of the benefits of working with MedBanner is no hidden fees. Our packages were created based on years of experience with needs of small & midsize business demands. Keep in mind though that we will not redesign your site or create any additional pages. So, you may have an expense of redesign or creation of additional pages. We can point you in the right direction with selecting a right man for the job if you would like. back to top...

Q. What kind of reports will be available?
A. You will have full access to your PPC accounts and will be able to schedule any report you would like. Google, Yahoo and MSN offer a large variety of reports. We recommend to routinely run (and will schedule for you) keyword performance reports, adgroup performance reports and ad performance reports. back to top...

Q. What kind of customer support will be available?
A. You will have a dedicated account manager that will work with your account. Your account manager will provide email and phone support based on your package selection. back to top...

Q. Should I also be doing SEO?
A. You can and you should! Search engines are a great way of getting relevant traffic to your websites and if your budget permits, we highly recommend you to utilize them to the fullest extent. Search Engine Optimization will help you reduce the dollar amount you spend on your top keywords. We have similar entry level SEO Packages for you. MedBanner has done Search Engine Optimization for hundreds of websites over a period of last 7 years. We have gone through the learning curve and made all the beginner mistakes years ago, so you don’t have to waste your time on reinventing the wheel. back to top...

Q. Ok, I would like to give it a try… how do I proceed?
A. Simply submit our online request form with your company information, contact information, website URL, select the package & preferred method of payment. Your dedicated account manager will email you an invoice and a list of questions. Upon receipt, answer the questions and submit the payment (in case of credit card payment our accounting department will contact you on the phone to get your credit card information). We will start working on your site within 48 hours of receipt of payment and the reply to our questions. back to top...

Can’t find an answer to your question? Contact Us now and our representative will get back to you within one business day.

         Select your package and start making sales

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