As a member of MedBanner’s Exchange program you will have an access to online reports. These contain detailed information on the performance of your banners including:
- viewing the sites that display your banners by category
- the number of banner impressions (displays) of your banners at those sites
- click-throughs that your banners received from those sites
- total number of unique users (IPs) that viewed the banner
- number of impressions and click-throughs received by each banner
This performance report enables you to analyze the success of your banners. You will exclude those that underperformed, while keeping the optimum performing ads in the rotation. Once determining which banner ideas generate the best results , you can then create new banners and add them to the rotation. There is no limit on the number of banners that you can upload.